AllPosters.com

[ Launch + Agency of Record ]

Product:
Encyclopedic assortment of posters, frames and wall art
Objectives:
• firmly plant the brand as the primary online source for posters as an essential element of interior decor
• convey the availability of vast assortments of posters online without overwhelming the reader
• create distinctly personal interior photography in juxtaposition to the repetitive nature of the poster assortments
• appeal to an audience of students and young adults