Artful Home

[ Redesign ]

Product:
Artist-made art, home decor, jewelry, furniture and apparel
Objectives:
• project the brand’s authority in a market that includes much larger/more well-known home decor brands
• inspire shoppers to choose items from multiple product categories with strong cross selling opportunities
• celebrate the beauty and uniqueness of the artful items sold in the catalog
• help to turn around a business that has been struggling financially for many years
• note that Artful Home has continued to produce catalogs (with their in-house team) that closely adhere to our redesign