Creative Strategy Audits
What can a Creative Strategy Audit do for you? After reviewing your current efforts, it could increase your revenues, bring in new customers, raise your conversion rate, and position your brand more powerfully. Maybe even turn your whole business around.
In talking to hundreds of retailers and catalogers over the years, we have found that many of them are grappling with similar issues. Maybe you recognize some of these tell-tale signs:
You’ve reached a plateau. Sales have been looking good over the past couple years, the line on the graph keeps going up and to the right, and then suddenly it’s flattened out. What’s going on?
Your creative isn’t evolving. You’re running out of ideas on how to present your products — in your catalogs, on the web, in emails. Maybe your in-house creative team lacks fresh ideas; they’re stuck in a rut. What can you do to freshen things up?
Your process and schedule seem out of whack. Things are taking longer than they seem like they should. Your creative team, photographers, stylists, copywriters, and production vendors are like ships passing in the night. How do you get back on track and get everyone coordinated?
Competitors’ catalogs look better than yours. So frustrating. Why can’t ours look like that? What are they doing that’s making their catalog so much more appealing? Sometimes the answers aren’t obvious.
The Sleep Aids aisle at CVS is calling your name. You’re losing sleep over the direction your business is headed. You’re feeling depressed about what the future looks like. You’ve made some great changes, tried some innovative ideas, done a good amount of research, but things still could be better.
Many businesses have experienced this same trajectory. They’ve hit the plateaus. They’ve felt a let-down when they see their newest catalog looking just like the last one, and the one before that, and the one before that…. They’ve cursed their competitors for doing it better.
And they’ve asked us to do a Creative Strategy Audit.
What does the Audit entail? Typically, you gather some information for us to study. Next, we sit down together to review what you’ve been doing, how you’ve been doing it, what your goals are, and how you can get on the road to achieving them. We then come back to our offices, bounce what we’ve heard from you against our own research and industry expertise, and provide strategic recommendations and a roadmap for you to work from. We remain available for consulting via phone and email for a period of 3 months.
Do you think your brand could benefit from bringing in a team such as ours to help you bump your business up to the next level? If you’re ready to find out, R2 Marketing is ready too.
Rick really knows his stuff when it comes to creative strategy. He’s been at it for more than 25 years and it shows. We were able to make some significant changes to our catalogs with very little effort, and the results more than paid for the audit.
We'd love to add your brand to our portfolio.
If you are interested in working together, send us an inquiry and we will get back to you as soon as we can!