The Raider Image (Oakland Raiders)

[ Redesign ]

Product:
Branded household goods, apparel, and memorabilia licensed by the NFL team
Objectives:
• broaden the appeal of the Raiders beyond the core young male fans
• organize a gamut of branded products, making each seem special, raising the perception of quality
• drive web traffic to an even wider product assortment
• give the reader a sense of identification with the team through graphics, familiarity, and a team history timeline