Road Runner Sports

[ Redesign ]

Product:
Shoes, apparel, and accessories for the serious runner
Objectives:
• uphold the brand’s expertise in the world of running, yet bring order to the myriad products
• redesign how categories of shoes and accessories are merchandised and presented
• eliminate customer confusion when trying to find what they are looking for
• improve efficiency of executive approval process for layouts through working out of strategic design details
• develop a ramped-up page design process to synchronize with full-time photography and production schedules