Catalogs, Lookbooks and Direct Mail
One of our core offerings is working with B2C and B2B retailers who are looking to launch a direct mail program — whether that is a postcard program, a lookbook, a full-on catalog — or to redesign an existing direct mail program.
We have over 25 years of experience working in this industry, and we are one of the few expert agencies in the US that knows how to create direct marketing pieces that sell more products, bring in new customers, increase average order values, and make retailers look their best.
Besides working with well-established brands over the years (Design Within Reach, Benefit Cosmetics, Road Runner Sports, Z Gallerie) to launch and redesign their powerhouse catalogs, we are equally adept at working with startups and online-only retailers who have hit a sales plateau and are looking to expand their marketing in new directions.
Unlike the “olden days” of even a few years ago, we are now able to get our clients into the mail at reasonable startup costs. Rather than having to jump in with a prohibitively expensive full-on catalog program, we now have the technology and options to take small steps (at affordable prices) in that direction, allowing retailers to learn what a direct mail program can do for them.
This has been extremely attractive to pure-play online retailers who never imagined that there would be a need, or a reason, to “back-track” by marketing through the mail. But as they have learned over and over again, it really does work.
Here’s a CNBC interview with one of our previous clients discussing how catalogs have helped them.
If you’re interested in finding out if a postcard, lookbook, or catalog mailing might help your company, fill out the contact form below and let’s talk.
We’ve been working with the R2 team for more several years and they continue to push our brand, our creative thinking, our production values, and our people. They know what we need and they’re easy to work with. We trust them to continue leading our creative efforts — we would not be where we are today without them.
We'd love to add your brand to our portfolio.
If you are interested in working together, send us an inquiry and we will get back to you as soon as we can!