[ Launch ]

TV character-branded toys and apparel for children and adults
• create a catalog enjoyed by young children but shopped by parents and younger teenagers
• differentiate the sweetness of some character-driven spreads from the wildness of others, and maintain an overall brand identity
• refrain from hard-selling and over-promising; don’t confuse the characters and their products
• reflect the diversity of the channel’s viewers, refraining from idealized models